The Healthtech Startup Flexing Their Muscles in Hull

After 30 years with some of the biggest pharmaceutical companies in the world, Rob Lewis wanted to do his own thing.

After building a successful career with the likes of Reckitt and GlaxoSmithKline, Rob wanted to explore health innovation and technology.

‘Technology allows us to track trends, motivating people to get deep insights into their health. We can look at our genomics, our lifestyle, where we live… all these factors can be tracked effectively through digital technology.'

‘We know that people want to interact with digital technology. Arranging to see healthcare professionals, going for a doctor's appointment, going to the pharmacy, seeing a chiropractor, all require us to take time out of our lives [that we often don’t have]. It's hard to do that often. Digital can make that more convenient.’